International Marketing Specialist
- Executed multi-channel email, social and paid digital campaigns across APAC and Greater China, growing awareness and engagement among 3,000+ target accounts.
- Managed Google Ads end-to-end — keyword strategy, bidding and ad copy — generating 3 qualified leads/month and improving website traffic by 10%.
- Planned and represented the company at Shanghai international industry events and a Zendesk event in Bangkok, strengthening corporate presence and generating sales-qualified leads.
- Owned website content and social publishing across LinkedIn, Facebook and YouTube, maintaining 12 content pieces/month.
- Partnered with product managers, sales and executives on APAC/Greater China marketing strategy aligned with regional revenue targets.